Wednesday June 26 2013.


This is one piece of fashion news I’m very, very excited about – one of my favourite designers is set to release a line of affordable wedding dresses.   Truly Zac Posen for David’s Bridal will be launching in February 2014, I know that seems a long wait but I wanted you fashion lovers to be the first to hear.

Zac Posen is famed for immaculate forties-inspired tailoring used to create a bold yet feminine aesthetic, popular with fashionistas and celebrities far and wide.  No doubt you will have seen Mr Posen’s couture gowns on Bijou before but finally us mere mortals will be able to wear his creations for a mere snip of a couture price tag, the wedding dress line will be priced between $850 and $1,350.

Zac Posen for David's Bridal

Not only will the Zac Posen for David’s Bridal line include wedding dresses but also clothing for other special occasion.  Mr Posen will be in good company at David’s Bridal joining Vera Wang who also has a diffusion line with the bridal house.  Talking about the exclusive collaboration Zac Posen explains “In designing Truly Zac Posen, I drew on many years of making one-of-a-kind bridal gowns that are incredibly special.  I’m thrilled to be working with David’s Bridal to bring my technique and craft to a much wider audience.  The collection draws on an aesthetic that’s glamourous, romantic, strong with exquisite detailing from the inside out.  When a woman wears a Zac Posen gown, I want her to feel embraced and empowered, joyous and confident.”

zac posen wedding dress

Keep your eyes on David’s Bridal for stockists and further information on the exclusive collection: