WEDDING DRESS 360 – INNOVATION FROM ELLIE SANDERSON

Thursday September 4 2014.

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Let’s face it we all start our search for absolutely everything online. Scrolling through countless static images in the search of the perfect wedding dress, like any other search gets boring and still won’t capture how the dress will move on the big day. How will it move? Will it twinkle in real life? Is the train dramatic enough? There are a lot of questions but one bridal retailer isn’t afraid of bringing that boutique trying on experience to your screen. Ellie Sanderson has added an innovative new video experience to her bridal website and you HAVE to see it!

Jenny_Packham_Eden_Ivory_ES.mp4 from Ellie Sanderson Bridal Boutique on Vimeo.

Ellie Sanderson has three bridal boutiques and is injecting her signature style into this series of high-end bridal catwalk videos, designed to give you brides a realistic glimpse at what your wedding dress would look like. The videos give you a chance to see a wedding gown from every angle and demonstrate how the dress would move when worn.  It is such a great idea to see the full wedding dress 360 and long overdue. Finally the wedding industry is embracing technology!
And you’ll find catwalk videos for bridal designer faves such as Jenny Packham, Claire Pettibone, Sassi Holford, Suzanne Neville, Alan Hannah, Benjamin Roberts, Lusan Mandongus and Augusta Jones.

Claire_Pettibone_SBTB_ES.mp4 from Ellie Sanderson Bridal Boutique on Vimeo.

Cleverly the models range in dress sizes from 10 – 14 in an extra nod to that real life picture – “The model selection process was extremely important as we wanted real brides to be able to connect with the dresses being shown in the videos, hence why I made the decision to use real sized models”, comments Ellie.  And Ellie had a dream team of helpers to produce the videos – Helen Masters Wedding & Event Design was on hand to decorate the space using props from the Essential Event Group and David Bostock Photography captured still images of the action. Hair styling by Electric Hair and make up by Katie Reay Scott. Mark Shipperly produced a fly-on-the-wall short documentary of the day with the main catwalk filming being directed and produced by Tom Woodall, Head of TVF Digital, while the Ellie Sanderson’s website was given a cutting-edge update by Jonathan Harris of Harrisment.

Suzanne_Neville_Misty_ES12.mp4 from Ellie Sanderson Bridal Boutique on Vimeo.
Ellie says: “This has been a substantial investment for us but we couldn’t be happier with the results. Many brides look online for their wedding dress shortlist inspiration, and being able to see the dresses actually move and flow makes that process so much easier. The feedback has been amazing!”
For the complete wedding dress 360 video experience and to see the range of designers stocked at Ellie Sanderson’s boutiques head to – www.elliesanderson.co.uk