Sunday April 17 2011.


A side step from all things wedding today but it is for an incredible cause with a fashionable edge. 

Fashion is many things, style, individuality, expression, but it’s not often we immediately think fashion is saving lives. Until now.

This week Fashion Targets Breast Cancer launched their ‘Fashion Is’ campaign featuring poster girls Cat Deeley, Karen Gillian and Sadie Frost. They’ve teamed up with the likes of Topshop, River Island, Marks & Spencer, Coast, Warehouse, Laura Ashley and to produce a collection of clothing whereby 30% of every item purchased goes straight into funding Breakthrough Cancer’s vital research.  

As always I’ve done some shopping for you and put together a key look for this season from the range, that will not only allow you to be fashionable but charitable to boot.  So come on my little Bijou fashionista’s get shopping…

fashion targets breast cancer

fashion targets breast cancer bag

Bijou love to all the women affected by breast cancer.


Shopping List:

River Island Kate Skinny Cropped Jeans £34.99:

River Island Orange Vintage Handbag £29.99:

Aamaya by Priyanka Ring £157:

View the entire range here:

For more information on Fashion Targets Breast Cancer: