So last week I had the pleasure of attending the UK debut store opening of David’s Bridal Westfield Stratford City and had to report back.
There is no doubting that the store, like the U.S. bridal brand, is enormous, precisely 11,000sq ft of wedding dresses, bridal accessories, bridesmaids dresses and occasion wear set over two floors. And for opening night it was packed! Brides-to-be bustled around the rails and bar whilst the DJ spun dance tunes to get the party started.
Let’s get down to the dresses which include affordable ranges (read – around £1,000) from Vera Wang and Zac Posen. Despite the fears of this being a High Street style Bridal store, I found the quality was actually impressive (particularly amongst the wedding dresses chosen by Brides Magazine) and a lot of brides were thrilled that the store has a range of sizes in each gown. In effect you’re buying off the peg but there is an in house alterations service .
I even road-tested the store service myself, trying on this Melissa Sweet for David’s Bridal dipped hem wedding dress. Well I just couldn’t resist! My fitting assistant Laura was knowledgable and friendly and was great at taking photos. It was strange but I actually found trying on wedding dresses with other brides around quite fun. Everyone was excited and got involved with the ‘ooohs’ and ‘aahhs’ and ‘that looks amazing on you.’ But this public display of wedding dress affection wouldn’t suit everyone. A sweet touch is the ringing of the bell, when a bride finds ‘the one’ which is met with rapturous applause from everyone in the store.
I don’t think David’s Bridal Westfield Stratford City will replace the bridal boutique experience but they get the balance of high street crosses boutique just right. It is certainly worth the visit with your bridal party, everyone can find try something on for the big day and it’s an excuse for a shop around Westfield.
Find out more about the David’s Bridal Westfield Stratford City store at – www.davidsbridal.co.uk
Oh, I spied that if you visit during opening month (before 28th October) you can get 10% off everything in store.