Thursday September 8 2011.


Today is dedicated to you Bijou Grooms, let me give you some hot tips for wedding fashion in 2012 and introduce you to emerging Wedding Tailor du jour Adam Waite Tailoring.

Adam Waite Suit as featured in Brides Magazine July 2011


Qualifying from London College of Fashion with a Menswear Degree Adam spent over 10 years honing his craft with other design houses before taking the plunge and setting up his own label last September.  His company motto has been “High Fashion, On-Trend tailoring with a relaxed approach and at a realistic price” and it has proved so popular his suits are in demand worldwide with clients from France to Russian, Japan to Australia.


Colour is back and anything goes – co-ordinate with your wedding theme, the bride’s bouquet or your football team’s kit! Some celeb Grooms that have been embracing colour include Jamie Oliver, Jamie Hince and more recently pop supremo Mark Ronson.

What makes Adam Waite the go-to tailor for wedding suits (apart from his expert craftmanship) is the veritable crayon box of colours you Bijou boys have to choose from.  A dashing real life Adam Waite suited and booted groom below:

Julian in something blue, how great does the white shirt and tie look!  Courtesy of Joanna Brown Photography.

Contemporary Cuts rule and at Adam Waite the suit style that has been the clear sell out and therefore become the ‘house style’ is slim fitting, single breasted with a one button fastening.

A perfectly fitted suit should allow for comfortable movement, even into Yoga poses like Groom Ari above.  Courtesy of Johanna Syren Photography.


2012 will also see a major return of the white suit but keep the cut contemporary (as mentioned above) to avoid any Saturday Night Fever comparisons.

Adam Waite suit as featured in You & Your Wedding May 2011


I asked Adam if he could dress anyone dead or alive who would it be?  His answer Steve McQueen.  “He personified style, he was cool and down to earth, a gentleman AND a rebel.  Furthermore, he shared my love of motorbikes!”

To make an appointment with Adam (he even offers a visiting service) and to see more of his colourful collection head on over to: www.adamwaite.co.uk

And if you’d like some personal style direction and advice for you big day visit:

www.thebijoubride.co.uk to book your consultation.